HI! I'M BARBARA CICHON
Senior Product Designer from Poland with 7+ years of experience, crafting intuitive experiences and making data-driven decisions to enhance usability and business impact. Currently based in Lisbon, PT.
Product Design Specialist
Scroll to explore
I bring innovation and creativity to every project, treating each one as its own story — crafted through strategic design, optimized user flows, and a data-driven approach that brings ideas to life.
About me
Senior Product Designer from Poland with 7+ years of end-to-end ownership across web and native mobile — from startup builds to scaling enterprise products.
Contributed to £9M in annual revenue at Cognism, drove 89% migration adoption within a month, and consistently improved conversion and retention through research-led iteration. Equally comfortable setting design direction with C-level stakeholders and shipping polished UI with engineering teams.
e-commerce
travel
crowdsourcing
health & wellbeing
ed-tech
med-tech
I can honestly say that she is one of the best UX designers I have worked with so far. She has great ideas and pays attention to every detail. If someone is looking for a collaborator who combines creativity with a technical and business-oriented approach, Basia is the best choice.
Mateusz Zawidzki
Product Manager, eSky
An absolutely excellent professional. Barbara brought a zest and empathetic user experience to her designs. Working with her, Barbara displayed proficiency in usability testing, report writing, micro-animation, rapid prototyping, material design, HIG among others. She always expressed her design ethos with so much confidence.
Tim N.
Project Manager, Ushahidi
Barbara is an amazing and very thoughtful designer, We were always on same page and she was able to manage her responsibilities very smoothly.
Rishabh Bhasin
Product Designer, Aureus Ventures
Barbara’s exceptional communication skills, attention to detail, and resourcefulness in finding solutions that enhance user experience made her a valuable asset to our team. Her ability to clearly convey complex design concepts, deliver pixel-perfect designs, and think outside the box to improve user experience was truly impressive.
David Losada Carballo
CEO, Ushahidi
She didn't just listen to business requirements, but she deeply understood the product's purpose and how to enhance it for the user.
Justyna Kowalska
Backend Engineer, eSky
Basia is highly rigorous and consistently advocates for the best possible user experience, while always keeping product requirements and business needs in mind. She has made a strong impact on the product by helping to implement processes that enable solid, data-driven decision-making.
André Duarte Carmo
Product Designer & Design System Manager, Cognism
From the start, she stood out with her initiative, openness to feedback, and curiosity to deeply understand problems. She didn’t just focus on her specific area but actively contributed to improving the entire process—organizing meetings, optimizing workflows, collaborating effectively with developers, and maintaining solid relationships with stakeholders.
Kamil Kowalczyk
Project Designer, eSky
Working with Basia was a great pleasure, I can confidently say that she is a talented and dedicated professional. She shows a strong understanding of users' needs and willingly uses her UX knowledge to broaden perspective.
Ela Kubica
UX/UI Designer, Applover
Barbara brings end-to-end design expertise, with high attention to detail and a strong focus on measuring design impact, ensuring solutions are user-centered and business-driven.
Gustavo Panhoca
Senior Product Designer, Cognism
I can honestly say that she is one of the best UX designers I have worked with so far. She has great ideas and pays attention to every detail. If someone is looking for a collaborator who combines creativity with a technical and business-oriented approach, Basia is the best choice.
Mateusz Zawidzki
Product Manager, eSky
An absolutely excellent professional. Barbara brought a zest and empathetic user experience to her designs. Working with her, Barbara displayed proficiency in usability testing, report writing, micro-animation, rapid prototyping, material design, HIG among others. She always expressed her design ethos with so much confidence.
Tim N.
Project Manager, Ushahidi
Barbara is an amazing and very thoughtful designer, We were always on same page and she was able to manage her responsibilities very smoothly.
Rishabh Bhasin
Product Designer, Aureus Ventures
Barbara’s exceptional communication skills, attention to detail, and resourcefulness in finding solutions that enhance user experience made her a valuable asset to our team. Her ability to clearly convey complex design concepts, deliver pixel-perfect designs, and think outside the box to improve user experience was truly impressive.
David Losada Carballo
CEO, Ushahidi
She didn't just listen to business requirements, but she deeply understood the product's purpose and how to enhance it for the user.
Justyna Kowalska
Backend Engineer, eSky
Basia is highly rigorous and consistently advocates for the best possible user experience, while always keeping product requirements and business needs in mind. She has made a strong impact on the product by helping to implement processes that enable solid, data-driven decision-making.
André Duarte Carmo
Product Designer & Design System Manager, Cognism
From the start, she stood out with her initiative, openness to feedback, and curiosity to deeply understand problems. She didn’t just focus on her specific area but actively contributed to improving the entire process—organizing meetings, optimizing workflows, collaborating effectively with developers, and maintaining solid relationships with stakeholders.
Kamil Kowalczyk
Project Designer, eSky
Working with Basia was a great pleasure, I can confidently say that she is a talented and dedicated professional. She shows a strong understanding of users' needs and willingly uses her UX knowledge to broaden perspective.
Ela Kubica
UX/UI Designer, Applover
Barbara brings end-to-end design expertise, with high attention to detail and a strong focus on measuring design impact, ensuring solutions are user-centered and business-driven.
Gustavo Panhoca
Senior Product Designer, Cognism
I can honestly say that she is one of the best UX designers I have worked with so far. She has great ideas and pays attention to every detail. If someone is looking for a collaborator who combines creativity with a technical and business-oriented approach, Basia is the best choice.
Mateusz Zawidzki
Product Manager, eSky
An absolutely excellent professional. Barbara brought a zest and empathetic user experience to her designs. Working with her, Barbara displayed proficiency in usability testing, report writing, micro-animation, rapid prototyping, material design, HIG among others. She always expressed her design ethos with so much confidence.
Tim N.
Ushahidi
Barbara is an amazing and very thoughtful designer, We were always on same page and she was able to manage her responsibilities very smoothly.
Rishabh Bhasin
Product Designer, Aureus Ventures
Barbara’s exceptional communication skills, attention to detail, and resourcefulness in finding solutions that enhance user experience made her a valuable asset to our team. Her ability to clearly convey complex design concepts, deliver pixel-perfect designs, and think outside the box to improve user experience was truly impressive.
David Losada Carballo
CEO, Ushahidi
She didn't just listen to business requirements, but she deeply understood the product's purpose and how to enhance it for the user.
Justyna Kowalska
Backend Engineer, eSky
Basia is highly rigorous and consistently advocates for the best possible user experience, while always keeping product requirements and business needs in mind. She has made a strong impact on the product by helping to implement processes that enable solid, data-driven decision-making.
André Duarte Carmo
Product Designer & Design System Manager, Cognism
From the start, she stood out with her initiative, openness to feedback, and curiosity to deeply understand problems. She didn’t just focus on her specific area but actively contributed to improving the entire process—organizing meetings, optimizing workflows, collaborating effectively with developers, and maintaining solid relationships with stakeholders.
Kamil Kowalczyk
Project Designer, eSky
Working with Basia was a great pleasure, I can confidently say that she is a talented and dedicated professional. She shows a strong understanding of users' needs and willingly uses her UX knowledge to broaden perspective.
Ela Kubica
UX/UI Designer, Applover
Barbara brings end-to-end design expertise, with high attention to detail and a strong focus on measuring design impact, ensuring solutions are user-centered and business-driven.
Gustavo Panhoca
Senior Product Designer, Cognism
About me
e-commerce
travel
crowdsourcing
health & wellbeing
ed-tech
Product Designer with over 6 years of experience working on B2B and B2C products — both web and native mobile solutions. Skilled in UX/UI, desk research, motion design and user testing, with a strong focus on creating user-friendly solutions and data-driven decisions.
I worked with many clients, including UX agencies, early-stage startups, scale-ups, and global corporations, each presenting unique challenges and opportunities for growth.