Two Atoms

Connecting Vision with Capital

Web platform designed to bridge the gap between investors and film producers, providing a seamless and efficient way to evaluate a film’s potential.

Client

Two Atoms

Services

Workshops UI & UX Design

Industry

Film SAAS

Date

2022-2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

The project’s objective was to deliver MVP designs for a funding platform that connects investors and film producers. Using data-driven insights and advanced analytics, it enables confident investment decisions and helps producers secure the resources to bring their ideas to life.

Market research & documents analysis

The first step of the project involved analyzing the materials provided by the client, including market research reports and other impactful user insights. This phase was crucial for understanding the landscape of film investment process, identifying key challenges faced by investors and producers, and recognizing opportunities for innovation. To identify industry trends and gain more understanding on the topic, I conducted competitor analysis and benchmarking.

Challanges

Understanding user needs was one of the biggest challenges, especially with limited access to our focus group. Funders had to go through numerous documents to evaluate a film’s potential, while producers had to fill out complex, data-heavy forms. Our goal was to make this information clear and visually accessible.

Full Dashboard
Full Dashboard
Full Dashboard

Ideation workshops

We conducted a collaborative ideation workshop with cross-functional team members. The session began with a review of user personas and pain points, ensuring alignment on the target audience’s needs. Using the “User stories” method, we mapped out possible features our users might want to find on the platform. Followed by HMW (How Might We) and mind mapping, we generated a variety of solutions.

User flows

The next step was to map all user paths for the core platform interactions, ensuring they felt intuitive for both user segments. This work led to a series of follow-up workshops, where we validated the flows for both producers and funders, refining them based on feedback before moving into detailed design.

Sketches and lo-fi

We moved forward with sketches and low-fidelity wireframes to bring the most promising ideas to life. This stage focused on visualizing the user flows and key interactions defined during the ideation phase, including critical paths as loading states, error states and any kind of validations. These early visuals helped align the team on the product’s direction before investing in high-fidelity design.

Hallway testing

Hallway testing is a quick, informal method where participants interact with a prototype to provide unfiltered feedback. For this project, we conducted 10 sessions with a diverse group using low-fidelity wireframes and prototypes. We observed user interactions, identified pain points, and collected feedback to refine the design and validate decisions before progressing to higher-fidelity prototypes. Results showed us that users had the most trouble with analysing many charts and tables on the same page. Visual representation and hierarchy were adjusted on hi-fidelity designs. Moreover, there were some minor inconviniences while filling the form - respondents didn't understand some of the inputs requirements. We updated them with additional descriptions and shorten the form by connecting some of the inputs together.

Feedback from users highlighted the app’s ease of use, reliability, and the valuable insights it provided, cementing GlobalFinance Inc.'s position as a leader in international financial services.

Key takeaways

· Aligning business and user needs is crucial Early research played a crucial role in understanding industry trends and business objectives. When user needs were considered from the start, the final product became not only more user-friendly but also commercially successful. · Mapping user flows early saves time and resources Workshops and ideation sessions helped structure user journeys before diving into detailed design. Identifying core flows early on prevented major rework down the line. · Low-fidelity prototypes accelerate validation With over 150 sketches created, rapid prototyping proved invaluable. Testing rough concepts first ensured that interactions were validated before committing to polished UI designs. · Collaboration leads to better outcomes A team of two designers brought diverse perspectives, leading to more refined solutions. Working closely with the Product Owner, Business Analyst, and client provided crucial insights—especially from the client, who deeply understood users’ mental models. · Data visualization is a key challenge Users often struggle with complex, data-heavy screens like dashboards and tables. Clear hierarchy, progressive disclosure, and well-placed tooltips help make information more digestible.

Market research & documents analysis

The first step of the project involved analyzing the materials provided by the client, including market research reports and other impactful user insights. This phase was crucial for understanding the landscape of film investment process, identifying key challenges faced by investors and producers, and recognizing opportunities for innovation. To identify industry trends and gain more understanding on the topic, I conducted competitor analysis and benchmarking.

Challanges

Understanding user needs was one of the biggest challenges, especially with limited access to our focus group. Funders had to go through numerous documents to evaluate a film’s potential, while producers had to fill out complex, data-heavy forms. Our goal was to make this information clear and visually accessible.

Ideation workshops

We conducted a collaborative ideation workshop with cross-functional team members. The session began with a review of user personas and pain points, ensuring alignment on the target audience’s needs. Using the “User stories” method, we mapped out possible features our users might want to find on the platform. Followed by HMW (How Might We) and mind mapping, we generated a variety of solutions.

Recommendations

Sketches and lo-fi

We moved forward with sketches and low-fidelity wireframes to bring the most promising ideas to life. This stage focused on visualizing the user flows and key interactions defined during the ideation phase, including critical paths as loading states, error states and any kind of validations. These early visuals helped align the team on the product’s direction before investing in high-fidelity design.